When considering fabulous locales to leverage your brand’s content and connect with a wide base of travelers, tourists, commuters, and pedestrians alike, Miami offers its unique advantages over other cities in America.
Sunny weather provides year-round opportunities for reaching visitors amid numerous venues and world-class entertainment. It’s no wonder that many advertisers and agencies vie for valuable ad spaces across the city, which includes that of the tried and true classic, the effective Miami billboard.
Why advertise in Miami?
The second most populous city in Florida, the tropical wonderland Miami boasts 23.3 million visitors each year and just over 450,000 residents.
Every year, travelers from around the world reach Miami via multiple international airports (MIA and FLL) and through the Port of Miami – known as the Cruise Capital of the World, welcoming more passengers than any other cruise port.
These transit hubs offer unique opportunities for companies to highlight products and services to a more diverse audience. It’s even more memorable for viewers when ads solve convenient travel woes and provide clever targeting to reach hungry passersby, for example.
The makeup of Miami is culturally diverse, with people from all over the world calling it home. Sprawling counties stretch from the Everglades across South Florida, including Miami Beaches and Key Biscayne.
Miami is home to multiple sports teams, international events, trade shows, and more – including NBA team, the Miami Heat; NFL team, the Miami Dolphins; NHL team, the Florida Panthers; multiple university campuses; the Miami Open; Art Basel; Fort Lauderdale Boat Show; and so on.
On a daily and weekly basis, local fans and attendees are headed to events filled with ad spaces and chances for making relevant connections to your brand. As people travel around from place to place – and even inside of these venues – what are some of the ways you can interact with potential customers?
Today’s billboards offer more effective, targeted advertising in ways that engage viewers without invading their privacy. But before we dive into that, let’s explore the costs surrounding Miami billboards.
Billboard Prices in Miami
With so many major interstates and highways, entertainment and sports venues, and overall digital ad spaces available, billboard pricing in Miami can actually be quite competitive.
Let’s break down the costs and pricing ranges of billboard advertising in Miami.
How much is a billboard in Miami?
The range of billboard pricing in Miami is determined by the size of the ad space, the geographic market, its out-of-home (OOH) rating, and the technology involved. Physical, vinyl billboard spaces tend to be less expensive than digital ones, with small physical billboards costing $300-500 on average, medium ones $700-3,000, and large ones $1,500-5,000.
At a higher price point – along with more enhanced capabilities and yield – digital billboards can average between $2,500 and $8,000. With the added cost come flexible delivery, better targeting, and the opportunity to implement campaign updates in real-time.
Beyond the cost of the rental space itself, there are often other additional costs to keep in mind. It’s important to factor in the hourly rate of the billboard’s design cost – whether a physical design or a digital one.
For a vinyl board, you’ll also have to pay for the cost of the materials involved and potentially an additional installation fee. Digital billboards do not face these costs, as there is no installation required and updates can be done instantly.
The costs for billboard advertising are typically calculated in (CPM), cost per mille (thousand) impressions, factoring in circulation, demographics, and impressions. When combined, these determine the billboard’s OOH rating. For more on billboard advertising and its costs, check out this article.
Types of Outdoor Advertising in Miami
There is no limit to what can be done in terms of outdoor advertising in sunny South Florida. With major billboard spaces available along I-75, I-95, 595, and 195 – among others – the possibilities are endless: from physical to digital to mobile billboards.
Miami Billboards: Physical & Digital
Miami motorists spend an average of 26.2 mins driving to work each day, providing advertisers, agencies, and brands the perfect way to bridge a connection.
While physical or stationary billboards offer unique marketing opportunities, digital billboards provide additional targeting and a more enhanced user experience.
The infrastructure for physical billboards has existed for decades now, making selections widely available and far less expensive than more modern, digital options. Plus, power outages and tech fails don’t affect printed ads.
These help to build brand awareness for local businesses, as daily commuters are exposed repeatedly to the same messaging, making them more likely to remember the brand and make the conversion later on. When viewers can recall brands easily, they will typically turn to those brands when making purchasing decisions.
For law offices, realtors, restaurants, and other companies that will benefit from local familiarity, physical billboards offer frequent reminders situated perfectly within nearby communities.
What’s amazing about digital billboards is that brands don’t have to reinvent their campaigns to use existing content on billboards. Most OOH advertising can be converted to digital in order to maximize a brand’s advertising power and control over campaigns. With digital billboards, it’s easy to make changes strategically to your budget and ad schedule in real-time. Ad not performing well? Update or swap the campaign.
And because they function similarly to display ads, digital billboards create consistent branding across multiple channels, increasing brand awareness and building a cohesive social media and online presence simultaneously.
Digital billboards can be even more powerful and eye-catching than their print counterparts. Easily build in video, carousels, or slideshows of engaging product images. Vibrant colors and sharp features will draw the attention of drivers. Tie them to your social media presence. Draw them in and leave them wanting more.
Nearly 3/4 of consumers responding to a Neilsen survey said digital billboards “stand out” more than online ads, and 46% said they stand out more than television commercials. The study showed that brand recall is high among travelers who notice digital billboards. Nielsen tested six different campaigns in five major US markets and found that travelers remembered seeing at least one specific digital billboard ad from 74% to 89% of the time.
The more likely consumers are to remember your brand, the more likely they are to visit your website and complete a sale. The more times a viewer is exposed to your brand, the potential for conversions increases.
Plus, going digital means you can choose certain times of the day and days of the week to alternate specific ads, even based on the weather. Update easily and without issue with dynamic ads that adapt to the environment and viewer.
Digital OOH ads can be targeted by market, neighborhood, and demographic, allowing brands to target accurately who they need to reach at the right time.
Mobile Billboards in Miami
A popular form of outdoor advertising in Miami is that of mobile billboards, where ad spaces sit on the sides of buses, trucks, and other vehicles to highlight products and services.
Mobile billboards tend to be more flexible than static billboards as they move along with the flow of traffic, giving them a far narrower, more local scope. Plus, they can offer a more memorable, engaging experience for viewers.
According to Mobile Billboard, 98% of people in cars noticed mobile billboard ads on trucks. The Outdoor Advertising Association calculated that each truck can generate 30,000 to 70,000 impressions per day.
Another form of mobile advertising that utilizes mobile billboards and other forms of DOOH is rideshare advertising.
Rideshare Advertising with ALFI
What rideshare vehicles offer advertisers is the unique, undivided attention and time of riders, so brands can engage with passengers en route from one place to the next.
A newer, popular form of DOOH (digital out-of-home) advertising is rideshare advertising displays: ads inside of or on Uber, Lyft, and other vehicles. That can be on the top of the car with cartop ads, mobile billboards, or more targeted content via interactive tablets located inside the vehicle itself.
While all are viable and effective options, in-vehicle advertising is quickly gaining popularity thanks to the detailed targeting options offered by companies like ALFI that feature the help of artificial intelligence and machine learning.
Beyond advertising to people passing by, in-vehicle advertising gives marketers access to a captivated audience for the duration of each ride.
AdTech company, ALFI uses computer vision and machine-learning models to detect the demographics of the person looking at the tablet screen and then deliver personalized content along with advertisements. Delivering relevant, strategic content results in higher than industry average click-through rates and better return on investment for advertisers.
Advertisers love it as it provides the perfect opportunity to address potential customers en route to their next destination. Brands enjoy the benefit of having a rider’s full attention in the back of a vehicle. With the average Uber ride clocking in at 5.41 miles, there is ample time to engage passengers and connect them to relevant products and services.
To read more about rideshare advertising, explore this article.
Another popular transit media option for mobile billboards is the billboard truck or digital billboard truck. These devices advertise on the sides of trucks or trailers as they ride along streets and highways. Rideshare advertising tends to be far more targeted and more effective, as facial emotion detection allows for more relevant ads to be delivered to the right person at the right time.
For more on outdoor advertising strategies that work, check out this article.
Billboard Companies in Miami
With so many billboard companies and advertising agencies out there, it’s important to be careful when selecting one. Choose a company that will get you the results you’re seeking.
Let’s review the top billboard companies in Miami. These companies made our list because they stand out from the rest in one aspect or another.
AdTech firm, ALFI is transforming the future of DOOH advertising by crafting tools that empower media buyers, brands, and companies to reach their exact target market, at the right time, for a fraction of the cost. And in a respectful and ethical manner.
ALFI is quickly rising to the top of rideshare advertising companies. Using computer vision and machine learning models, ALFI offers advertisers more effective targeting options.
For the first time, ALFI’s AI, machine learning, and computer vision models allow audiences to be targeted in real-time based on their behavior and physical demographics. Brands can now determine how effective their OOH ad is at getting attention, but also collect valuable audience data to get true insight on who is paying attention.
While it sets new standards by providing precise targeting information to advertisers, it does so without intruding by collecting information in non-intrusive ways that are compliant with GDPR, CCPA, and HIPAA.
Once it determines who is in the vehicle, it can provide the right type of content. This innovative technology can offer relevant places of interest, local attractions, news stories, interactive surveys, traffic alerts, and movie trailers. Passengers can even play games using ALFI.
Without having to input or store any personal information, ALFI provides advertisers with access to detailed targeting options, in-depth analytics, and instant access to update and improve their campaigns in real-time.
Advertisers aren’t the only ones who benefit from ALFI. Their outstanding compensation program allows drivers to earn up to $696 a month.
With ALFI, it’s possible – and even easy – to target users, master AdTech, and generate revenue ethically, all while respecting passengers’ and users’ right to privacy.
Want to know more? Drop us a line and our team will get in touch with you!
Other Miami Billboard Advertising Options
For more billboard advertising options, click here.