Alfi, Inc. engages in creating interactive digital out-of-home advertising experiences. Alfi utilizes artificial intelligence and computer vision to better serve ads to people. Alfi’s proprietary Ai algorithm understands small facial cues and perceptual details that make potential customers a good candidate for a particular product. The automation works in a way that respects user privacy; without tracking, storing cookies, or using identifiable personal information. Ad agencies are empowered to examine real-time analytics data including interactive experiences, engagement, sentiment, and click-through rate that are otherwise unavailable to out-of-home advertisers.