On any given day, your target audience is out there interacting with the world in a variety of digital ways – with the potential to engage and convert casual viewers into active consumers. Digital out-of-home (DOOH) advertising allows marketers, brands, and agencies the opportunity to connect with users as they
We’re excited to share an important milestone for Alfi: Today we became a public company! We started Alfi in 2016 to help our customers bring transparency and accountability to the digital out of home, or “DOOH,” advertising marketplace. To do that, we have focused on building an exceptional platform to
As more and more commerce shifts towards tech-centered solutions, the debate over the collection and storage of personal data rages ever wildly on. And while many brands, companies, small businesses, and even browser developers might need to rethink their strategy and data sourcing process, the inevitable shift towards privacy and
The endless stream of personal information gathered and shared both on and offline does not seem to be slowing down, so consumers are increasingly demanding more transparency and accountability, along with enhanced privacy and security protections. In response, large companies like Google, Apple, and others are making sweeping changes to
As consumers become more and more aware of how their personal information is gathered and shared both on and offline, brands and marketing agencies have had to evolve to find better ways to collect consumer data for advertising and targeting. With the rapid increase in mobile website browsing, Google, Safari,
Alfi, Inc. has announced that its registration statement on Form S-1 has been filed with the Securities and Exchange Commission (the “SEC”), relating to a proposed public listing of its common stock. Alfi anticipates its common stock will trade on the Nasdaq Capital Market under the ticker symbol “ALF”. Kingswood
Looking for easy ways to target a broad audience of potential customers while they’re en route from one place to the next? Have you considered cartop advertising? With the continued success of rideshare companies like Uber and Lyft, it makes sense for businesses, brands, and even drivers themselves to capitalize
The world of static content is quickly being replaced by engaging dynamic ads that adapt to customer behavior and preferences. Businesses that don’t adapt will have a hard time keeping up with the competition. Strong visuals can affect purchasing decisions, boosting sales, increasing customer engagement, and enhancing a company’s digital
With the explosion of technology use in e-commerce, the collection and storage of personal data has become a hotly debated topic. Consumers have become more aware of how their unique data is shared with third-party sites, pushing more rigid security and privacy measures into place. This has led to the
While the majority of today’s advertising conversations revolve around smartphones and the exclusive use of digital technology, that vision misses one large piece of the profit puzzle: billboard advertising. What is billboard advertising? Generally, it’s using large-scale print advertisements to market a business, brand, product, service, or campaign in high
It’s tough for businesses to stay relevant in an increasingly digital age – now even more so with pandemic-related restrictions. Is your business trying to reach your target demographic faster and more efficiently? Are you still waiting until the end of a marketing campaign to consider the next steps? If
The way businesses and brands reach their target demographic is constantly evolving and improving. The industry of this, is essentially Ad Tech. Advertising has been around as long as businesses have been, but ad tech is responsible for the evolution of how these businesses reach their customers. This is why
It’s becoming increasingly more difficult to reach target customers in this ever-expanding digital world. In many ways, the job of a media buyer has gotten just as confusing — between the never-ending expansion of digital ad platforms and saturated markets, a large majority of buyers are looking again towards a once traditional
In today’s age, everyone carries a walking advertisement platform with them — their personal devices. With the saturation of digital ads on platforms like Instagram, Facebook, and Google, advertisers and brands are looking for ways to stand out and get their message out in unique, widespread ways. Outdoor advertising is nothing new,
By the end of 2019, US out-of-home (OOH) revenues hit a new high of $8.6 billion. Its growth rate of 7.5% year-over-year is a substantial leap compared to those of previous years (1.2% in 2017 and 4.5% in 2018). There is no doubt that digital-out-of-home (DOOH)—especially programmatic DOOH—is a crucial player driving this growth.
The impact of old-fashioned, static signs is falling while digital signage use and effectiveness continue to grow. When used properly, digital signage helps bring new life to a commercial environment. Thanks to innovative technology, digital signage can catch consumers’ attention and deliver messages that will improve the overall experience and
2020 has changed a lot in this world, there’s no doubt about that. Beyond adjusting to the “new normal” that’s been seemingly pressed upon us, we also have to adjust to monumental changes in industries that have shaped our current world. Advertising, in particular, is one of those industries, with
The rideshare industry is growing by leaps in bounds. In 2015, only 15 percent of American adults had used rideshare services. That grew to 36 percent in 2018, according to a survey conducted by the Pew Research Center. And that’s not all. More than half of people in the coveted
The advertising industry is booming with platforms like Facebook, Instagram, and Snapchat and new spins on traditional advertising channels like digital out of home advertising. But with everyone looking at their phone and tablets all day, is there really room for digital out-of-home (DOOH) advertising to grow? With more than
We are way past that point where we have to define artificial intelligence. From all the Google searches you do every day to the self-driving car in your garage, you’re surrounded by artificial intelligence. In recent years, Ai started getting in on every area and marketing is one of them.
OOH, out of home advertising, is a great way for brands to reach thousands of people every day. But with new channels such as Google, Facebook, Instagram, and Snapchat, are traditional advertising mediums like billboards still relevant? In this post we’re going to talk about: What is OOH advertising? The
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