The world of static content is quickly being replaced by engaging dynamic ads that adapt to customer behavior and preferences. Businesses that don’t adapt will have a hard time keeping up with the competition. Strong visuals can affect purchasing decisions, boosting sales, increasing customer engagement, and enhancing a company’s digital
With the explosion of technology use in e-commerce, the collection and storage of personal data has become a hotly debated topic. Consumers have become more
While the majority of today’s advertising conversations revolve around smartphones and the exclusive use of digital technology, that vision misses one large piece of the
It’s tough for businesses to stay relevant in an increasingly digital age – now even more so with pandemic-related restrictions. Is your business trying to
The way businesses and brands reach their target demographic is constantly evolving and improving. The industry of this, is essentially Ad Tech. Advertising has been
It’s becoming increasingly more difficult to reach target customers in this ever-expanding digital world. In many ways, the job of a media buyer has gotten
In today’s age, everyone carries a walking advertisement platform with them — their personal devices. With the saturation of digital ads on platforms like Instagram, Facebook, and
By the end of 2019, US out-of-home (OOH) revenues hit a new high of $8.6 billion. Its growth rate of 7.5% year-over-year is a substantial leap compared
The impact of old-fashioned, static signs is falling while digital signage use and effectiveness continue to grow. When used properly, digital signage helps bring new
2020 has changed a lot in this world, there’s no doubt about that. Beyond adjusting to the “new normal” that’s been seemingly pressed upon us,
The rideshare industry is growing by leaps in bounds. In 2015, only 15 percent of American adults had used rideshare services. That grew to 36
The advertising industry is booming with platforms like Facebook, Instagram, and Snapchat and new spins on traditional advertising channels like digital out of home advertising.
We are way past that point where we have to define artificial intelligence. From all the Google searches you do every day to the self-driving
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