Accelerated Adoption of Digital Tech to Fuel Increased Spend on Digital Out of Home Campaigns in Entertainment and Media, Government, Retail, Finance and Telecom Sectors, Alfi Research Reveals

The advertising industry’s adoption of digital technologies has ushered in strategies experts believe will become table stakes for connecting with consumers and increasing revenue. In fact, new research from Alfi (NASDAQ:ALF), an AI enterprise SaaS advertising platform, reveals that 99% of senior advertising executives believe the use of QR Codes

ALFI to Incorporate Cutting-Edge Computer Vision and Machine Learning SaaS Platform to Enhance 22Miles’ Content Management Platform

22Miles and ALFI to Provide Brands and Location Owners State-of-the-Art Wayfinding Solutions to Better Communicate with Target Audiences Alfi (NASDAQ:ALF), an AI enterprise SaaS advertising platform, confirmed today, a partnership with 22Miles, the leader of experiential and visualized communications in the digital signage industry. The collaboration will marry 22Miles’ content management system

Alfi Study Finds That 96% of Senior Advertising Executives Say Digital Out of Home Advertising Data is Fueling Creativity and Enabling Brands to Engage with More Defined Audiences

AI Enterprise SaaS Advertising Platform Offers Brands Access to Proprietary Data-Driven Insights to Increase ROI and Expand Advertising Capabilities and Analytical Sophistication Today’s consumer is more tech-savvy and wary of the traditional methods companies use to reach them. However, intelligent technology in the digital out of home (DOOH) sector is

Frazier & Deeter Appointed to Alfi

Alfi is pleased to announce the engagement of Frazier & Deeter, LLC as the company’s independent registered public accounting firm as of December 30, 2021. The Audit Committee of Alfi’s Board of Directors made the decision after a careful and thorough evaluation process, after which it was ratified by the

Introducing Patrick Dolan, Alfi’s Newest Board Member

In joining Alfi’s board of directors, Patrick Dolan adds a wealth of valuable industry experience and knowledge. His unique background and insight will help guide Alfi in its newest and most exciting phase yet. “We are excited to welcome Patrick and Allen to our board of directors as we continue

Out-of-home (OOH) Media Formats

With the rise in vaccine rates and restrictions easing up, people are venturing back out into the world again. As consumers travel to and from work, run errands, socialize and explore spaces beyond their homes and grocery stores, the opportunity to connect with people is only growing.  This is where

The Future of DOOH Programmatic Advertising: ALFI-Vistar Collaboration

Powerful AI enterprise SaaS platform, Alfi has recently partnered with Vistar Media. This successful partnership brings together Alfi’s smart digital software solutions with Vistar Media’s complete end-to-end programmatic ecosystem for DOOH advertising.  In 2020, global programmatic ad spend reached an estimated $129 billion USD, with spending set to surpass $150

The Best SSP Advertising Companies

Modern technology has drastically changed the field of advertising. For publishers, it used to be a long, drawn-out process of negotiating with ad buyers for available ad real estate – often resulting in spaces left unsold. Supply-side platforms (SSPs) have changed all that. These powerful yield optimization tools have made

What is a Supply-Side Platform?

The increase in OOH (out-of-home advertising) and DOOH (digital out-of-home) advertising options has allowed brands and ad buyers to reach target audiences more effectively, adapt their strategies in real-time, and access a wealth of data for better decision-making.  Beyond the benefits of demand-side platforms (DSPs) – and we will go

ad ecosystems

Ad Ecosystems and the Rise of Smart Cities Boost DOOH Advertising Growth

Along with the steady rise of the smart city, the growing wave of digital has spurred an increasing need for more powerful ad ecosystems and networks. Trends are quickly changing and out-of-home advertising is evolving to keep up with the pace. Digital is the natural next step for creating ad

Programmatic advertising spend

Programmatic Advertising Spend Predicted to Increase

ALFI’s global research shows that programmatic advertising spend is expected to increase over the next three years: 49% of senior advertising executives expect spending on programmatic advertising to increase dramatically over the next three years with 43% believing there will be a “slight” increase.

facial recognition technology ai

Facial Recognition Advertising: The Future is Here

With advancements in modern technology and digital screens everywhere, it’s no surprise that facial recognition is emerging as a growing trend for use in security, health, user authentication, mobile banking, and now even retail and marketing applications.  In this article, we’re going to break down everything surrounding facial recognition advertising

miami beach digital billboard advertising

Everything You Need to Know About Billboard Advertising in Miami

AdTech company, ALFI uses computer vision and machine-learning models to detect the demographics of the person looking at the tablet screen and then deliver personalized content along with advertisements. Delivering relevant, strategic content results in higher than industry average click-through rates and better return on investment for advertisers.

Programmatic advertising integrates and streamlines the relationship between technology, publishers, advertisers, and consumers

How Does Programmatic Advertising Change DOOH?

Everything has gone digital. So it only makes sense that with the modernization and digitization of everyday tasks, that advertising would be next in line for an upgrade.  Programmatic advertising integrates and streamlines the relationship between technology, publishers, advertisers, and consumers – speeding up the ad buying and delivery process

Is Data-Driven Advertising Dead?

The cookie is dead. As more and more people have made the switch to mobile website browsing, the risk of security breaches and increased consumer demand has pushed Google, Safari, Firefox, and others – along with major tech giant Apple – to phase out third-party cookie use and drastically change

How to Collect First Party Data

How Can Advertisers Collect Their Own First-Party Data?

Along with the development of advanced marketing and targeting technologies, a growing concern has emerged over the handling of personal user data.  In its attempt to get ahead of growing customer privacy concerns – and perhaps to exclude its competition a bit – Apple’s new iOS 14 feature expressly informs

Outdoor Advertising

8 Tips for Creating Outdoor Advertising that Works

COVID-19 forced the majority of brick-and-mortar businesses to transform their operations – and in some cases, their products and services – overnight.  With patrons stuck indoors and away from most recreational events for much of 2020 and 2021, it seems only natural that outdoor spaces have evolved to become a

DOOH advertising for small businesses

Why Should Small Businesses Leverage Digital Out-of-Home Advertising?

Looking to increase your online presence, improve sales, and increase your conversions? How do you – a small business owner – set your brand apart from the numerous businesses popping up both on- and offline?  Digital out-of-home advertising (DOOH), of course. It’s been a chaotic year for businesses big and

DOOH Advertising Growth

What’s Driving DOOH Advertising Growth in 2021?

In terms of digital out-of-home (DOOH) advertising, the pandemic accelerated many trends that were already gaining popularity before regulations for social distancing and isolation were put in place.  The use of DOOH is only gaining in popularity and for good reason; it gives brands access to real-time data, allows them