The DOOH advertising market has already surpassed previously predicted growth and will continue to grow through 2025.
With a reach of 54 million people yearly, Los Angeles is an ideal city to advertise in. Learn about the costs of billboard advertising in LA.
Modern technology has drastically changed the field of advertising. For publishers, it used to be a long, drawn-out process of negotiating with ad buyers for available ad real estate – often resulting in spaces left unsold. Supply-side platforms (SSPs) have changed all that. These powerful yield optimization tools have made
The increase in OOH (out-of-home advertising) and DOOH (digital out-of-home) advertising options has allowed brands and ad buyers to reach target audiences more effectively, adapt their strategies in real-time, and access a wealth of data for better decision-making. Beyond the benefits of demand-side platforms (DSPs) – and we will go
Along with the steady rise of the smart city, the growing wave of digital has spurred an increasing need for more powerful ad ecosystems and networks. Trends are quickly changing and out-of-home advertising is evolving to keep up with the pace. Digital is the natural next step for creating ad
ALFI’s global research shows that programmatic advertising spend is expected to increase over the next three years: 49% of senior advertising executives expect spending on programmatic advertising to increase dramatically over the next three years with 43% believing there will be a “slight” increase.
ALFI’s global research shows that growth trends in DOOH advertising are predicted to continue, surpassing $50 billion by 2026.
With advancements in modern technology and digital screens everywhere, it’s no surprise that facial recognition is emerging as a growing trend for use in security, health, user authentication, mobile banking, and now even retail and marketing applications. In this article, we’re going to break down everything surrounding facial recognition advertising
AdTech company, ALFI uses computer vision and machine-learning models to detect the demographics of the person looking at the tablet screen and then deliver personalized content along with advertisements. Delivering relevant, strategic content results in higher than industry average click-through rates and better return on investment for advertisers.
Everything has gone digital. So it only makes sense that with the modernization and digitization of everyday tasks, that advertising would be next in line for an upgrade. Programmatic advertising integrates and streamlines the relationship between technology, publishers, advertisers, and consumers – speeding up the ad buying and delivery process
The cookie is dead. As more and more people have made the switch to mobile website browsing, the risk of security breaches and increased consumer demand has pushed Google, Safari, Firefox, and others – along with major tech giant Apple – to phase out third-party cookie use and drastically change
Along with the development of advanced marketing and targeting technologies, a growing concern has emerged over the handling of personal user data. In its attempt to get ahead of growing customer privacy concerns – and perhaps to exclude its competition a bit – Apple’s new iOS 14 feature expressly informs
COVID-19 forced the majority of brick-and-mortar businesses to transform their operations – and in some cases, their products and services – overnight. With patrons stuck indoors and away from most recreational events for much of 2020 and 2021, it seems only natural that outdoor spaces have evolved to become a
Looking to increase your online presence, improve sales, and increase your conversions? How do you – a small business owner – set your brand apart from the numerous businesses popping up both on- and offline? Digital out-of-home advertising (DOOH), of course. It’s been a chaotic year for businesses big and
In terms of digital out-of-home (DOOH) advertising, the pandemic accelerated many trends that were already gaining popularity before regulations for social distancing and isolation were put in place. The use of DOOH is only gaining in popularity and for good reason; it gives brands access to real-time data, allows them
On any given day, your target audience is out there interacting with the world in a variety of digital ways – with the potential to engage and convert casual viewers into active consumers. Digital out-of-home (DOOH) advertising allows marketers, brands, and agencies the opportunity to connect with users as they
We’re excited to share an important milestone for Alfi: Today we became a public company! We started Alfi in 2016 to help our customers bring transparency and accountability to the digital out of home, or “DOOH,” advertising marketplace. To do that, we have focused on building an exceptional platform to
As more and more commerce shifts towards tech-centered solutions, the debate over the collection and storage of personal data rages ever wildly on. And while many brands, companies, small businesses, and even browser developers might need to rethink their strategy and data sourcing process, the inevitable shift towards privacy and
The endless stream of personal information gathered and shared both on and offline does not seem to be slowing down, so consumers are increasingly demanding more transparency and accountability, along with enhanced privacy and security protections. In response, large companies like Google, Apple, and others are making sweeping changes to
As consumers become more and more aware of how their personal information is gathered and shared both on and offline, brands and marketing agencies have had to evolve to find better ways to collect consumer data for advertising and targeting. With the rapid increase in mobile website browsing, Google, Safari,
Alfi, Inc. has announced that its registration statement on Form S-1 has been filed with the Securities and Exchange Commission (the “SEC”), relating to a proposed public listing of its common stock. Alfi anticipates its common stock will trade on the Nasdaq Capital Market under the ticker symbol “ALF”. Kingswood
Looking for easy ways to target a broad audience of potential customers while they’re en route from one place to the next? Have you considered cartop advertising? With the continued success of rideshare companies like Uber and Lyft, it makes sense for businesses, brands, and even drivers themselves to capitalize
The world of static content is quickly being replaced by engaging dynamic ads that adapt to customer behavior and preferences. Businesses that don’t adapt will have a hard time keeping up with the competition. Strong visuals can affect purchasing decisions, boosting sales, increasing customer engagement, and enhancing a company’s digital
With the explosion of technology use in e-commerce, the collection and storage of personal data has become a hotly debated topic. Consumers have become more aware of how their unique data is shared with third-party sites, pushing more rigid security and privacy measures into place. This has led to the
While the majority of today’s advertising conversations revolve around smartphones and the exclusive use of digital technology, that vision misses one large piece of the profit puzzle: billboard advertising. What is billboard advertising? Generally, it’s using large-scale print advertisements to market a business, brand, product, service, or campaign in high
It’s tough for businesses to stay relevant in an increasingly digital age – now even more so with pandemic-related restrictions. Is your business trying to reach your target demographic faster and more efficiently? Are you still waiting until the end of a marketing campaign to consider the next steps? If
The way businesses and brands reach their target demographic is constantly evolving and improving. The industry of this, is essentially Ad Tech. Advertising has been around as long as businesses have been, but ad tech is responsible for the evolution of how these businesses reach their customers. This is why
It’s becoming increasingly more difficult to reach target customers in this ever-expanding digital world. In many ways, the job of a media buyer has gotten just as confusing — between the never-ending expansion of digital ad platforms and saturated markets, a large majority of buyers are looking again towards a once traditional
The DOOH advertising market has already surpassed previously predicted growth and will continue to grow through 2025.
With a reach of 54 million people yearly, Los Angeles is an ideal city to advertise in. Learn about the costs of billboard advertising in LA.
Modern technology has drastically changed the field of advertising. For publishers, it used to be a long, drawn-out process of negotiating with ad buyers for
The increase in OOH (out-of-home advertising) and DOOH (digital out-of-home) advertising options has allowed brands and ad buyers to reach target audiences more effectively, adapt
Along with the steady rise of the smart city, the growing wave of digital has spurred an increasing need for more powerful ad ecosystems and
ALFI’s global research shows that programmatic advertising spend is expected to increase over the next three years: 49% of senior advertising executives expect spending on programmatic advertising to increase dramatically over the next three years with 43% believing there will be a “slight” increase.
ALFI’s global research shows that growth trends in DOOH advertising are predicted to continue, surpassing $50 billion by 2026.
With advancements in modern technology and digital screens everywhere, it’s no surprise that facial recognition is emerging as a growing trend for use in security,
AdTech company, ALFI uses computer vision and machine-learning models to detect the demographics of the person looking at the tablet screen and then deliver personalized content along with advertisements. Delivering relevant, strategic content results in higher than industry average click-through rates and better return on investment for advertisers.
Everything has gone digital. So it only makes sense that with the modernization and digitization of everyday tasks, that advertising would be next in line
Alfi Inc. (Delaware Corporation)
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Alfi Inc.
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Alfi (N.I.) LTD
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