Rideshare advertising

Where does DOOH reach consumers?

On any given day, your target audience is out there interacting with the world in a variety of digital ways – with the potential to engage and convert casual viewers into active consumers.  Digital out-of-home (DOOH) advertising allows marketers, brands, and agencies the opportunity to connect with users as they

ALFI is Now a Publicly-Traded Company

We’re excited to share an important milestone for Alfi: Today we became a public company! We started Alfi in 2016 to help our customers bring transparency and accountability to the digital out of home, or “DOOH,” advertising marketplace. To do that, we have focused on building an exceptional platform to

CCPA Compliance

Everything You Need to Know about CCPA Compliance

As more and more commerce shifts towards tech-centered solutions, the debate over the collection and storage of personal data rages ever wildly on.  And while many brands, companies, small businesses, and even browser developers might need to rethink their strategy and data sourcing process, the inevitable shift towards privacy and

First-party data

What Does First-Party Data Mean for AdTech?

The endless stream of personal information gathered and shared both on and offline does not seem to be slowing down, so consumers are increasingly demanding more transparency and accountability, along with enhanced privacy and security protections.  In response, large companies like Google, Apple, and others are making sweeping changes to

Cartop Advertising

Cartop Advertising: the New Opportunity for Out-of-Home?

Looking for easy ways to target a broad audience of potential customers while they’re en route from one place to the next? Have you considered cartop advertising? With the continued success of rideshare companies like Uber and Lyft, it makes sense for businesses, brands, and even drivers themselves to capitalize

digital signage for retail stores

What are the Benefits of Digital Signage for Retail Stores?

The world of static content is quickly being replaced by engaging dynamic ads that adapt to customer behavior and preferences. Businesses that don’t adapt will have a hard time keeping up with the competition. Strong visuals can affect purchasing decisions, boosting sales, increasing customer engagement, and enhancing a company’s digital

GDPR

What Role Does GDPR Play in AdTech?

With the explosion of technology use in e-commerce, the collection and storage of personal data has become a hotly debated topic. Consumers have become more aware of how their unique data is shared with third-party sites, pushing more rigid security and privacy measures into place. This has led to the

Billboard Advertising

Your Ultimate Guide to Billboard Advertising and Its Costs

While the majority of today’s advertising conversations revolve around smartphones and the exclusive use of digital technology, that vision misses one large piece of the profit puzzle: billboard advertising.  What is billboard advertising?  Generally, it’s using large-scale print advertisements to market a business, brand, product, service, or campaign in high

Demand side platform, DSP

How Do Demand-Side Platforms Change Out-of-Home Advertising?

It’s tough for businesses to stay relevant in an increasingly digital age – now even more so with pandemic-related restrictions. Is your business trying to reach your target demographic faster and more efficiently? Are you still waiting until the end of a marketing campaign to consider the next steps?  If

Media Buyer's Guide to DOOH advertising

DOOH Advertising Rates: A Media Buyer’s Guide

It’s becoming increasingly more difficult to reach target customers in this ever-expanding digital world.  In many ways, the job of a media buyer has gotten just as confusing — between the never-ending expansion of digital ad platforms and saturated markets, a large majority of buyers are looking again towards a once traditional

Outdoor advertising

How Does Outdoor Advertising Work and How to Measure It

In today’s age, everyone carries a walking advertisement platform with them — their personal devices. With the saturation of digital ads on platforms like Instagram, Facebook, and Google, advertisers and brands are looking for ways to stand out and get their message out in unique, widespread ways. Outdoor advertising is nothing new,

Programmatic DOOH advertising

What is Programmatic DOOH?

By the end of 2019, US out-of-home (OOH) revenues hit a new high of $8.6 billion. Its growth rate of 7.5% year-over-year is a substantial leap compared to those of previous years (1.2% in 2017 and 4.5% in 2018). There is no doubt that digital-out-of-home (DOOH)—especially programmatic DOOH—is a crucial player driving this growth.

Digital Signage

Why Is Digital Signage So Effective?

The impact of old-fashioned, static signs is falling while digital signage use and effectiveness continue to grow. When used properly, digital signage helps bring new life to a commercial environment. Thanks to innovative technology, digital signage can catch consumers’ attention and deliver messages that will improve the overall experience and

COVID-19 DOOH Advertising

How Did COVID-19 Affect DOOH?

2020 has changed a lot in this world, there’s no doubt about that. Beyond adjusting to the “new normal” that’s been seemingly pressed upon us, we also have to adjust to monumental changes in industries that have shaped our current world. Advertising, in particular, is one of those industries, with

Rideshare Advertising

What Is Rideshare Advertising?

The rideshare industry is growing by leaps in bounds. In 2015, only 15 percent of American adults had used rideshare services. That grew to 36 percent in 2018, according to a survey conducted by the Pew Research Center. And that’s not all. More than half of people in the coveted

DOOH Advertising: Key Advantages of Digital Out-Of-Home Advertising

The advertising industry is booming with platforms like Facebook, Instagram, and Snapchat and new spins on traditional advertising channels like digital out of home advertising. But with everyone looking at their phone and tablets all day, is there really room for digital out-of-home (DOOH) advertising to grow?  With more than

How Does Artificial Intelligence Affect Marketing and Advertising?

We are way past that point where we have to define artificial intelligence. From all the Google searches you do every day to the self-driving car in your garage, you’re surrounded by artificial intelligence. In recent years, Ai started getting in on every area and marketing is one of them. 

What is OOH Advertising and Is It Really Effective?

OOH, out of home advertising, is a great way for brands to reach thousands of people every day. But with new channels such as Google, Facebook, Instagram, and Snapchat, are traditional advertising mediums like billboards still relevant?  In this post we’re going to talk about: What is OOH advertising? The

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