The way businesses and brands reach their target demographic is constantly evolving and improving. The industry of this, is essentially Ad Tech. Advertising has been around as long as businesses have been, but ad tech is responsible for the evolution of how these businesses reach their customers. This is why
In today’s age, everyone carries a walking advertisement platform with them — their personal devices. With the saturation of digital ads on platforms like Instagram, Facebook, and
The advertising industry is booming with platforms like Facebook, Instagram, and Snapchat and new spins on traditional advertising channels like digital out of home advertising.
We are way past that point where we have to define artificial intelligence. From all the Google searches you do every day to the self-driving
OOH, out of home advertising, is a great way for brands to reach thousands of people every day. But with new channels such as Google,