Concerns surrounding privacy violation are at top of mind when it comes to advertising, but there are solutions.
The DOOH advertising market has already surpassed previously predicted growth and will continue to grow through 2025.
With a reach of 54 million people yearly, Los Angeles is an ideal city to advertise in. Learn about the costs of billboard advertising in LA.
Modern technology has drastically changed the field of advertising. For publishers, it used to be a long, drawn-out process of negotiating with ad buyers for available ad real estate – often resulting in spaces left unsold. Supply-side platforms (SSPs) have changed all that. These powerful yield optimization tools have made the process much faster, more […]
The increase in OOH (out-of-home advertising) and DOOH (digital out-of-home) advertising options has allowed brands and ad buyers to reach target audiences more effectively, adapt their strategies in real-time, and access a wealth of data for better decision-making. Beyond the benefits of demand-side platforms (DSPs) – and we will go into those more a little […]
Along with the steady rise of the smart city, the growing wave of digital has spurred an increasing need for more powerful ad ecosystems and networks. Trends are quickly changing and out-of-home advertising is evolving to keep up with the pace. Digital is the natural next step for creating ad content that really connects with […]
ALFI’s global research shows that programmatic advertising spend is expected to increase over the next three years: 49% of senior advertising executives expect spending on programmatic advertising to increase dramatically over the next three years with 43% believing there will be a “slight” increase.
ALFI’s global research shows that growth trends in DOOH advertising are predicted to continue, surpassing $50 billion by 2026.
With advancements in modern technology and digital screens everywhere, it’s no surprise that facial recognition is emerging as a growing trend for use in security, health, user authentication, mobile banking, and now even retail and marketing applications. In this article, we’re going to break down everything surrounding facial recognition advertising and facial detection advertising, exploring […]
AdTech company, ALFI uses computer vision and machine-learning models to detect the demographics of the person looking at the tablet screen and then deliver personalized content along with advertisements. Delivering relevant, strategic content results in higher than industry average click-through rates and better return on investment for advertisers.