Programmatic Advertising Spend Predicted to Increase

Programmatic advertising spend

ALFI’s global research shows that programmatic advertising spend is expected to increase over the next three years: 49% of senior advertising executives expect spending on programmatic advertising to increase dramatically over the next three years with 43% believing there will be a “slight” increase.

Facial Recognition Advertising: The Future is Here

facial recognition technology ai

With advancements in modern technology and digital screens everywhere, it’s no surprise that facial recognition is emerging as a growing trend for use in security, health, user authentication, mobile banking, and now even retail and marketing applications.  In this article, we’re going to break down everything surrounding facial recognition advertising and facial detection advertising, exploring […]

Everything You Need to Know About Billboard Advertising in Miami

miami beach digital billboard advertising

AdTech company, ALFI uses computer vision and machine-learning models to detect the demographics of the person looking at the tablet screen and then deliver personalized content along with advertisements. Delivering relevant, strategic content results in higher than industry average click-through rates and better return on investment for advertisers.

How Does Programmatic Advertising Change DOOH?

Programmatic advertising integrates and streamlines the relationship between technology, publishers, advertisers, and consumers

Everything has gone digital. So it only makes sense that with the modernization and digitization of everyday tasks, that advertising would be next in line for an upgrade.  Programmatic advertising integrates and streamlines the relationship between technology, publishers, advertisers, and consumers – speeding up the ad buying and delivery process for all involved. More on […]

Is Data-Driven Advertising Dead?

The cookie is dead. As more and more people have made the switch to mobile website browsing, the risk of security breaches and increased consumer demand has pushed Google, Safari, Firefox, and others – along with major tech giant Apple – to phase out third-party cookie use and drastically change the way they track users […]

How Can Advertisers Collect Their Own First-Party Data?

How to Collect First Party Data

Along with the development of advanced marketing and targeting technologies, a growing concern has emerged over the handling of personal user data.  In its attempt to get ahead of growing customer privacy concerns – and perhaps to exclude its competition a bit – Apple’s new iOS 14 feature expressly informs users of app tracking, promptly […]

8 Tips for Creating Outdoor Advertising that Works

Outdoor Advertising

COVID-19 forced the majority of brick-and-mortar businesses to transform their operations – and in some cases, their products and services – overnight.  With patrons stuck indoors and away from most recreational events for much of 2020 and 2021, it seems only natural that outdoor spaces have evolved to become a much-needed compromise and reprieve for […]

Why Should Small Businesses Leverage Digital Out-of-Home Advertising?

DOOH advertising for small businesses

Looking to increase your online presence, improve sales, and increase your conversions? How do you – a small business owner – set your brand apart from the numerous businesses popping up both on- and offline?  Digital out-of-home advertising (DOOH), of course. It’s been a chaotic year for businesses big and small since the pandemic began, […]

What’s Driving DOOH Advertising Growth in 2021?

DOOH Advertising Growth

In terms of digital out-of-home (DOOH) advertising, the pandemic accelerated many trends that were already gaining popularity before regulations for social distancing and isolation were put in place.  The use of DOOH is only gaining in popularity and for good reason; it gives brands access to real-time data, allows them to update marketing content mid-campaign […]