What Role Does GDPR Play in AdTech?

GDPR

With the explosion of technology use in e-commerce, the collection and storage of personal data has become a hotly debated topic. Consumers have become more aware of how their unique data is shared with third-party sites, pushing more rigid security and privacy measures into place. This has led to the passage of stricter, user-protection laws […]

Your Ultimate Guide to Billboard Advertising and Its Costs

Billboard Advertising

While the majority of today’s advertising conversations revolve around smartphones and the exclusive use of digital technology, that vision misses one large piece of the profit puzzle: billboard advertising.  What is billboard advertising?  Generally, it’s using large-scale print advertisements to market a business, brand, product, service, or campaign in high traffic areas along highways, in […]

How Do Demand-Side Platforms Change Out-of-Home Advertising?

Demand side platform, DSP

It’s tough for businesses to stay relevant in an increasingly digital age – now even more so with pandemic-related restrictions. Is your business trying to reach your target demographic faster and more efficiently? Are you still waiting until the end of a marketing campaign to consider the next steps?  If you’re not utilizing the ease […]

DOOH Advertising Rates: A Media Buyer’s Guide

Media Buyer's Guide to DOOH advertising

It’s becoming increasingly more difficult to reach target customers in this ever-expanding digital world.  In many ways, the job of a media buyer has gotten just as confusing — between the never-ending expansion of digital ad platforms and saturated markets, a large majority of buyers are looking again towards a once traditional medium: Out of home advertising.  […]

How Does Outdoor Advertising Work and How to Measure It

Outdoor advertising

In today’s age, everyone carries a walking advertisement platform with them — their personal devices. With the saturation of digital ads on platforms like Instagram, Facebook, and Google, advertisers and brands are looking for ways to stand out and get their message out in unique, widespread ways. Outdoor advertising is nothing new, but it’s an industry that, […]

What is Programmatic DOOH?

Programmatic DOOH advertising

By the end of 2019, US out-of-home (OOH) revenues hit a new high of $8.6 billion. Its growth rate of 7.5% year-over-year is a substantial leap compared to those of previous years (1.2% in 2017 and 4.5% in 2018). There is no doubt that digital-out-of-home (DOOH)—especially programmatic DOOH—is a crucial player driving this growth. Consumers are bombarded with advertisements […]

How Did COVID-19 Affect DOOH?

COVID-19 DOOH Advertising

2020 has changed a lot in this world, there’s no doubt about that. Beyond adjusting to the “new normal” that’s been seemingly pressed upon us, we also have to adjust to monumental changes in industries that have shaped our current world. Advertising, in particular, is one of those industries, with brands struggling to reshape their […]

What Is Rideshare Advertising?

The rideshare industry is growing by leaps in bounds. In 2015, only 15 percent of American adults had used rideshare services. That grew to 36 percent in 2018, according to a survey conducted by the Pew Research Center. And that’s not all. More than half of people in the coveted 18- to 29-year-old demographic had […]

DOOH Advertising: Key Advantages of Digital Out-Of-Home Advertising

The advertising industry is booming with platforms like Facebook, Instagram, and Snapchat and new spins on traditional advertising channels like digital out of home advertising. But with everyone looking at their phone and tablets all day, is there really room for digital out-of-home (DOOH) advertising to grow?  With more than 46 percent of Americans using […]