Out-of-home (OOH) Media Formats

With the rise in vaccine rates and restrictions easing up, people are venturing back out into the world again. As consumers travel to and from work, run errands, socialize and explore spaces beyond their homes and grocery stores, the opportunity to connect with people is only growing.  This is where out-of-home (OOH) advertising offers the […]

The Best SSP Advertising Companies

Modern technology has drastically changed the field of advertising. For publishers, it used to be a long, drawn-out process of negotiating with ad buyers for available ad real estate – often resulting in spaces left unsold. Supply-side platforms (SSPs) have changed all that. These powerful yield optimization tools have made the process much faster, more […]

What is a Supply-Side Platform?

The increase in OOH (out-of-home advertising) and DOOH (digital out-of-home) advertising options has allowed brands and ad buyers to reach target audiences more effectively, adapt their strategies in real-time, and access a wealth of data for better decision-making.  Beyond the benefits of demand-side platforms (DSPs) – and we will go into those more a little […]

Ad Ecosystems and the Rise of Smart Cities Boost DOOH Advertising Growth

ad ecosystems

Along with the steady rise of the smart city, the growing wave of digital has spurred an increasing need for more powerful ad ecosystems and networks. Trends are quickly changing and out-of-home advertising is evolving to keep up with the pace. Digital is the natural next step for creating ad content that really connects with […]

Programmatic Advertising Spend Predicted to Increase

Programmatic advertising spend

ALFI’s global research shows that programmatic advertising spend is expected to increase over the next three years: 49% of senior advertising executives expect spending on programmatic advertising to increase dramatically over the next three years with 43% believing there will be a “slight” increase.

Facial Recognition Advertising: The Future is Here

facial recognition technology ai

With advancements in modern technology and digital screens everywhere, it’s no surprise that facial recognition is emerging as a growing trend for use in security, health, user authentication, mobile banking, and now even retail and marketing applications.  In this article, we’re going to break down everything surrounding facial recognition advertising and facial detection advertising, exploring […]