Welcome Allen Capsuto, Alfi’s Newest Board Member and Chairman of the Audit Committee

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Alfi is excited to welcome Allen Capsuto to its board of directors. Capsuto offers the company his unique industry perspective in addition to a wealth of valuable insight and experience in finance and corporate governance. 

As an Alfi board member and the newly appointed Chairman of the Audit Committee, Capsuto possesses the background necessary to help guide Alfi in its newest and most exciting phase yet. 

With disruptive innovation at the heart of its mission, Alfi has set a goal of transforming the way digital out-of-home is done by developing a next generation intelligent, audience data driven advertising platform that is privacy compliant, and matches audience and brand data digital DNA to deliver verified impressions and a relevant user experience. 

“We are excited to welcome Patrick and Allen to our board of directors as we continue our journey of delivering a more customizable experience for both advertisers and consumers alike. They bring decades of leadership in key areas, such as advertising, finance, strategy implementation, and technology development, that are vital to our future operations, growth strategy and commitment to advance our industry and build enterprise value for our shareholders,” said Peter Bordes, Interim CEO and Board Member.

“We’re confident that they will be outstanding independent directors, bringing relevant experience and perspectives in areas essential to our business and governance and making the interests of our shareholders and stakeholders a priority as we further advance our vision of combining artificial intelligence and edge computing together to create the next generation digital-out-of-home advertising platform,” continued Bordes.

Explore our exclusive Q&A session below with new board member Capsuto. 

Since 2015, Capsuto has served as a Managing Director of Everest Group International, LLC, which provides stakeholder services in the areas of Professional Advisory, Mergers, and Acquisitions. 

Capsuto is also the founder and principal of Capsuto Consulting LLC, which provides consulting services for high-net-worth individuals. From 2002 to 2007, Capsuto served as Executive Vice President and CFO of Magnatrax Corporation, a custom-engineered metal building systems provider for the North American non-residential construction market. 

Additionally, he has served as Chairman of the board of directors at QualServ Corporation, Audit Chair of Champion Homes (NYSE: SKY), Chairman at CCLM Holdings, a board member on the Compensation Committee at Euramax and the Magnatrx China JV-steel company, Chairman of EquipMD, and as the sole Trustee of the Magnatrax Shareholders Liquidity Trust. 

Capsuto received his BS in Computer Science and Mathematics from the University of Illinois – Chicago and his MBA from Roosevelt University. He is the latest appointment to Alfi’s board, in addition to his appointment as Chairman of the Audit Committee. 

Alfi is thrilled to welcome its newest board member, as it looks to the future with the newest and most exciting phase still to come. 

Getting to know Allen Capsuto

We got the chance to sit down with Capsuto and talk about the kind of future he envisions for digital out-of-home advertising and Alfi. 

Knowing what you know today, what are three things you would tell your younger self about your career?

I think it boils down to a combination of integrity, honesty, ethics, and hard work. 

I would say to keep yourself directed, and that it’s okay to change directions. You could be a freelancer today, a physician tomorrow, and play guitar the next day. Whatever it is, you should do it with integrity and honesty.

And my other advice would be to educate yourself. This does not necessarily mean formal education. Read a lot and listen to other people. That’s the best way to learn. 

Does that mean that doing all of this means that you’ll be successful and happy in life? No. That’s not how life works. Life is full of being at the right place at the right time. It can be about who you know, good luck, and often odd circumstances. That does not necessarily get you there, happiness and health-wise. 

What brought you to Alfi? What do you see in this potential?

With its powerful AI and technological applications, Alfi has the potential to go so far. 

I’m very intrigued with the ability to take this emerging technology from Alfi and put it into a marketplace that is waiting for it.

Where do you see the application of digital out-of-home advertising in 5 years?

In terms of applications for the future of digital out-of-home, I think that it’s possible that you’re going to be able to stand in front of a kiosk, let’s say barefoot. The technology will take an image of your foot. Then, when you go to buy your pair of shoes, it won’t just be a size 10 1/2 D. It will be made to the exact dimensions, and the shoe you ordered won’t just fit nicely and comfortably. It will fit your foot just right. 

I don’t know specifically where digital marketing technology is going to go, but I’m excited about the potential application and Alfi’s ability to get there. 

How do you think your past experience prepared you for Alfi today?

When I was much younger, as an undergraduate, my degree was in Computer Science and Math. This is when computers were as big as a room; we had keypunch operators. This has given me a good technical background and understanding of AI and where Alfi is heading with it. While some people might be uncomfortable with it, I think this tech is cool. I’m very comfortable with it. 

I’ve had a myriad of experiences across a lot of different industries. As a manager, as an executive, as a founder, and as an owner. I’ve done startups before. I’ve had experience restructuring public companies and private ones, so this is just one more interesting company to be associated with. 

Given my background, I feel very prepared and confident in my role on the board and I intend to take the job of Chairman of the Audit Committee very seriously. 

I look forward to this very exciting time when Alfi can potentially shape the future and become a household name in the DOOH advertising market. 

Alfi is thrilled to have Allen Capsuto joining its ranks. We look forward to seeing all that this partnership will yield. 

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