How Did COVID-19 Affect DOOH?
2020 has changed a lot in this world, there’s no doubt about that. Beyond adjusting to the “new normal” that’s been seemingly pressed upon us, we also have to adjust to monumental changes in industries that have shaped our current world. Advertising, in particular, is one of those industries, with brands struggling to reshape their […]
What Is Rideshare Advertising?
The rideshare industry is growing by leaps in bounds. In 2015, only 15 percent of American adults had used rideshare services. That grew to 36 percent in 2018, according to a survey conducted by the Pew Research Center. And that’s not all. More than half of people in the coveted 18- to 29-year-old demographic had […]
DOOH Advertising: Key Advantages of Digital Out-Of-Home Advertising
The advertising industry is booming with platforms like Facebook, Instagram, and Snapchat and new spins on traditional advertising channels like digital out of home advertising. But with everyone looking at their phone and tablets all day, is there really room for digital out-of-home (DOOH) advertising to grow? With more than 46 percent of Americans using […]
How Does Artificial Intelligence Affect Marketing and Advertising?
We are way past that point where we have to define artificial intelligence. From all the Google searches you do every day to the self-driving car in your garage, you’re surrounded by artificial intelligence. In recent years, Ai started getting in on every area and marketing is one of them. Your Instagram feed is an […]
What is OOH Advertising and Is It Really Effective?
OOH, out of home advertising, is a great way for brands to reach thousands of people every day. But with new channels such as Google, Facebook, Instagram, and Snapchat, are traditional advertising mediums like billboards still relevant? In this post we’re going to talk about: What is OOH advertising? The types of OOH advertising The […]