Accelerated Adoption of Digital Tech to Fuel Increased Spend on Digital Out of Home Campaigns in Entertainment and Media, Government, Retail, Finance and Telecom Sectors, Alfi Research Reveals
The advertising industry’s adoption of digital technologies has ushered in strategies experts believe will become table stakes for connecting with consumers and increasing revenue. In fact, new research from Alfi (NASDAQ:ALF), an AI enterprise SaaS advertising platform, reveals that 99% of senior advertising executives believe the use of QR Codes in Digital Out of Home […]
Senior Advertising Executives To Dramatically Increase Use of QR Codes in Advertising Campaigns, Alfi Study Finds
The use of QR codes increased dramatically during the pandemic, predominantly to make processes contactless and safer for consumers. Today, they’ve become the preferred method of interacting with retailers, restaurants, transportation hubs, and more. In fact, new research from Alfi (NASDAQ: ALF), an AI enterprise SaaS advertising platform, reveals close to 98% of global senior […]
DOOH to Benefit from Decline of Third-Party Cookies
With the increase of ad-blocking technologies and limits on third-party data, Digital Out-of-Home ad spend budgets are rising significantly.