On any given day, your target audience is out there interacting with the world in a variety of digital ways – with the potential to engage and convert casual viewers into active consumers.
Digital out-of-home (DOOH) advertising allows marketers, brands, and agencies the opportunity to connect with users as they go through their day-to-day activities: from commuting to vacationing to running errands.
Every day, your potential customers engage with rideshare advertising, digital billboards, retail signage, interactive tablets, and more. From the highway to the doctor’s office to the airport, these ads present unique, tailored content in a number of ways to a range of different audience groups at the ideal time and location, capturing their interest and – if all goes well – their business with carefully curated solutions.
No matter the persona of your target audience, DOOH ads present a powerful way to engage users. Each location represents an opportunity to forge a lasting customer connection.
Meet Joanne Simpson, a corporate professional in her mid-40s who travels frequently for work. Her typical week begins by ordering a car to take her to the airport, using a rideshare app where she sees several ads within the platform. Once her rideshare vehicle arrives to pick her up, she checks out the cartop sign advertising a local breakfast spot and passes numerous digital billboards en route, advertising products, and services; inside the vehicle, she explores an ALFI interactive rideshare tablet where she can check the local news, play games, and entertain herself before her morning flight. After arriving at the airport, she passes an entire collection of digital airport signs directing her to the right locations and letting her know about nearby kiosks, onsite restaurants, current weather reports, and more. After landing in her destination city, she passes more digital airport signs directing her to new venues and products tailored to her new location. When she arrives at her hotel, the lobby display features additional digital ads drawing her attention to nearby retail stores and food options, as well as directing her to convenient hotel amenities. Anywhere she goes, she will be exposed to a range of DOOH ads.
Meet Amanda Stillman, a suburban mother of 3 working remotely out of a furnished home office. Amanda begins her day preparing the children for school, passing a host of digital billboards on the drives she takes to a separate daycare and elementary school. After drop-off, she stops at the local salon where TVs display digital ads for spa services and local business partnerships. She picks up prescription medicine at the pharmacy, where engaging screens provide clear mask-wearing directions along with digital ads for products available in the store. She then makes a quick stop at the supermarket, where TV monitors feature ads with helpful information and additional product offerings. On the way home, she stops for gas, noticing an ad on top of the ATM machine near the register inside. Later that evening, realizing just how exhausted she is from a full day of errands, she puts off making dinner and orders from the Uber Eats app which offers other compelling food options and even more ads. When the food arrives, she notices the cartop sign broadcasting a local restaurant special. She makes a note to book a reservation there later. All day long, she is met with digital ad options.
Meet Jonathan Garcia, a college freshman living on campus with roommates. Since he does not have a car, Jonathan often takes an Uber or bus to get around town. In the common area of his dorm, the vending machine displays digital ads for more products. When taking a rideshare vehicle, he can use the ALFI interactive rideshare tablet to look up more information on the food options there or browse games, check the day’s weather, and more. Digital bus shelter ads display geographically-targeted content featuring local products and services available to Jonathan, including an ad for a primary care doctor and other solution-oriented content. When he visits the doctor, the waiting room signs inform visitors of their wait lists and times while advertising local products and services. Throughout the course of a day, Jonathan is exposed to DOOH ads all around him, from vending machine ad screens, digital ads inside retail stores and entertainment venues, cannabis dispensaries, and more.
The Future of DOOH
DOOH is everywhere, piquing the interest of users as they run errands, commute for work, or travel for fun. The potential for making consumer connections is endless. This is where brands, agencies, and marketers can leverage the right content, ensuring it reaches the right consumer at the right time.
While other AdTech platforms blur the line when it comes to user privacy, ALFI is crafting tools that empower media buyers to reach their exact target market, at the right time, for a fraction of the cost in a respectful and ethical manner.
Using powerful machine learning models and recommendation engines, ALFI’s data capture creates a roadmap for constant improvement of targeted advertising, delivering relevant content to the right person at the right moment in time.
With AdTech companies like ALFI, it’s possible – and even easy – to target users, master AdTech, and generate revenue ethically, all while respecting passengers’ and users’ right to privacy.
Want to know more? Drop us a line and our team will get in touch with you!